Rabbi B is a canna-preneur (cannabis entrepreneur) with experience within the legalized cannabis market, spanning Israel and across the United States.

OCG Logo Square Small.png

One Cannabis Group

Rabbi B is Director of Corporate Social Responsibility (CSR) for ONE Cannabis Group, a vertically integrated, Colorado based, cannabis company, and the country’s largest cannabis franchiser.

As Director of CSR, Baruch has taken the reigns in pioneering an emerging aspect within the cannabis industry called social equity - providing people most impacted by the War on Drugs an opportunity to enter, and succeed within, the industry. In addition, cannabis social equity programs are the perfect platform for Baruch to bring to bear his passions for community organizing, social advocacy, Conscious Capitalism and Impact Investing, or what he calls, “Conscious Cannabis”. Baruch is devoted to bringing ethics, conscience and cause to this nascent industry, ensuring cannabis becomes a vehicle for good within people’s lives, our society and the world.

Vitruvian Research.png

Vitruvian Cannabis Research

In 2015, Rabbi B co-founded Vitruvian Research, an Israel based cannabis research company. Vitruvian was an effort to raise the bar on what currently constitutes “medical cannabis”, bringing Israeli research expertise to the U.S. market.


Green Partners & Sira Naturals

In 2014, Rabbi B co-founded Green Partners Investments, establishing Sira Naturals, one of Massachusetts' largest, and most respected cannabis cultivation facilities and dispensaries with locations throughout Greater Boston.

Rabbi B was the inspiration behind the formation of the multi-million dollar Green Partner investment fund, building out one of Massachusetts premiere cannabis companies.
— Robert Edelstein, Green Partners Founder