Rabbi B's Journey


For thirteen years Rabbi Baruch HaLevi served as a congregational rabbi (known as “Rabbi B”), where he helped transform a newly merged synagogue into one of the most vibrant, innovative and inspirational congregations in the country. Together, with a team of talented professionals and lay leaders, he designed and implemented a revolutionary new paradigm for American Judaism and Jewish life, as detailed in his book, “Revolution of the Jewish Spirit,” part of a Synagogue 3000 series. Through visionary leadership, cutting-edge programming, re-imagined fundraising and funding, innovative multi-media marketing, bold decision making, "radical hospitality" and unparalleled inspiration, he successfully overcame demographic downturns, Movement stagnation, rising un-affiliation rates, waning philanthropy, and usual merger failures. Congregation Shirat Hayam became an example of what is possible for an American Jewish synagogue and community in the twenty-first century.

In 2014, Rabbi B and Ariela (his wife) and decided it was time to pursue their lifelong dream of making aliyah. Equally it was time for him to set forth fulfilling his other professional aspirations - to combat anti-Zionism and promote Israel which is what Rabbi B Initiatives is all about - to bring the light, innovation and inspiration of Israel to the world and the world to Israel.


Baruch HaLevi received a B.A. in philosophy from the University of Kansas, followed by his M.A. in Hebrew Letters from the Ziegler School of Rabbinic Studies, American Jewish University in Los Angeles, CA. In 2002 hew was ordained as a Conservative rabbi.

In February 2008 Baruch received his doctoral degree in ministry from The Graduate Theological Foundation affiliated with Oxford University.

Rabbi B's c.v.



Upon graduating from college, Baruch set out to fulfill his dream of becoming a motivational speaker and began his career working within the fitness industry in New York City. During this time he began studying Buddhism, mindfulness practice and Yoga, all of which would become centerpieces of his spiritual life and professional practice. Baruch's passion for spirituality led him to discover Kabbalah, re-discover his Judaism, and fall in love with Israel after having moved there to explore Judaic studies, first at  Livnot U'lehibanot and then, the Pardes Institute.


In 1996 Baruch moved to Los Angeles and entered the Ziegler School of Rabbinic Studies, spending the next five years studying to be a rabbi where he simultaneously interned during his with his mentor, Rabbi Mordecai Finley, at Ohr Ha-Torah synagogue. During this time he met the love of his life, Ariela, and the two were married in 1999, spending their honeymoon year studying, again, in Israel.

In 2002 Baruch accepted a position at Tifereth Israel synagogue in Des Moines, IA. The HaLevi's spent four wonderful years helping to reinvigorate this historic congregation. It was also during this time that the HaLevi family expanded, with the arrivals of Yehuda and shortly after, Maya.

Rabbi B has opened his heart, directed his mind, and shared his soulfulness so that a path long covered is again revealed! We are invited to dance our liberation, and the ancient incense of Torah ascends through his wondrous insights.
— Rabbi Bradley Shavit Artson, dean, Ziegler School of Rabbinic Studies; vice president, American Jewish University;

In 2006 Baruch was recruited by a newly formed synagogue in Swampscott, MA,  Congregation Shirat Hayam (CSH), to become their first rabbi. The HaLevi's joyfully accepted this once-in-a-lifetime opportunity to build a synagogue from the ground up. During this time the HaLevi's celebrated two more simchas, with the births of Shoshana and then Aviv. 

For the next decade Baruch worked to transform CSH into one of the most visionary, vibrant and successful synagogues in the country, as detailed in his book, "Revolution of Jewish Spirit." CSH has become a model of what is possible for the modern suburban synagogue in the twenty-first century. CSH has been visited, studied and replicated by rabbis, cantors, lay leaders, ritual committees, churches and pastors because of it's vision, innovation and inspiration. 


In 2014, after feeling like he had achieved all he set out to do in his work as a congregational rabbi, Baruch visited Israel on a Jewish Federation Emergency Solidarity Rally during "Operation Protective Edge." During this trip, as rockets were literally raining down upon Israel, where Baruch was visiting in S'derot and other Gaza border towns, he realized his next personal and professional calling. Baruch was awestruck at the courage and fortitude of the Israeli citizens to stand their ground and stay within their communities during such a frightful time. With the words of his mentor, Rabbi Daniel Gordis, ringing in his ears, "If a place can make you cry, isn't that where you should call home," Baruch and Ariela decided to make aliyah.  

In the summer of 2015, the HaLevi's said goodbye to their beloved congregation and moved to Israel, first settling in Eschar, a beautiful village nestled within the Galilee, and finally settling down in Ra'anana where they now call home. 

The Fight

Equally, during "Operation Protective Edge," Baruch's professional calling was awakened as he marveled at the IDF's unparalleled and unprecedented efforts in preserving Palestinian civilian lives. In the words of British Colonel, Richard Kemp, "The IDF had fought the most morally clear war, in the most morally upright way, in the history of military warfare." However, after returning to the states, Baruch was astonished, and appalled, at the castigation and accusations being hurled at the IDF and Israel. It was then he felt called to utilize his communication skills and be a part of the war against the rising Israel delegitimization efforts (such as the BDS movement), and to get involved in Hasbara (Israeli public relations), with his mission to spread the truth about Israel. 

The rise of Anti-Semitism and Anti-Zionism is staggering and alarming. However, it gives me tremendous hope that someone with the passion, intellect and unrivaled power of speech, like Rabbi B, stands up for the Jewish people and advocates on behalf of Eretz Yisrael.
— Rabbi Mark Ankcorn

Baruch spent the next few months delivering, in numerous settings, his now famed sermon, "Monsters Under Jewish Children's Beds," where he called upon his congregation, community and the world to rise up and fight the BDS movement and speak out on behalf of Zionism. That sermon translated into numerous visionary, bold and impactful new ways of defending Israel against Her enemies and promoting Israel to the world.

In particular, Baruch is focused on his newest social enterprise startup, welaunch. The welaunch mission is to connect The Startup Nation (Israel) with The Silicon Prairie (the US Midwest), bringing the two together for business development and investment opportunities; strengthening US - Israel relations; spreading Israeli innovation and fostering economic development.